Email Design

Yahoo! was my main client at Responsys. I created new templates that produced some of the highest click through rates of 2010. While Yahoo! was updating their look and feel, it was my job to make sure their email program reflected the more modern site.

The first example below was the welcome email for people who purchased a new tablet device. This was a layout I created specifically for tablets. Because Verizon had just started offering tablets to potential customers, there was no set email program in place. The development of template taught me a lot about about information hierarchy and determining what information would be critical for a new user. 

Verizon didn't have an email template that was optimized for mobile devices until 2010. The email below was the introduction to Verizon Mobile. Realizing that more than half of the population was accessing their email on mobile devices, this informational series was essential for customers, helping them understand their "My Verizon" mobile app.